In Conversation with Bella Singleton

Founder of premium, print led, scarf label, Bella Singleton

AJ’s blazers have embroidered quotes inside them – what is your fave inspiring quote?

Ooo I was just trawling through some of my fave quotes and it has to be this – “keep going, you might almost be there and not even know it”

 

The best part of having your own business?

The best part is the flexibility around my son, especially in the long term. Not having to answer to anyone!

 

Do you have a top style or shopping rule?

I have no rules, I buy what I like and style how I feel on the day, “slap dash” approach (which probably needs a bit of work). I would like time to spend finding my own style, I think everyone knows it and has it already in their own wardrobe but knowing how to put things together takes a bit of trial and error and dressing up like you’re 6 years old again.

 

Do you have any exciting new plans or products for Bella Singleton?

I am about to bring out six new skinny scarves as they always sell well. Plus, I am expanding the wool collection in the winter this year. I am running a networking event/pop-up alongside two other local businesses in Norfolk which I’m very excited about in April.

 

Another inspiring woman in business?

Yourself of course, smashing it with your beautiful blazers. Honestly at this stage in my life, any mothers that are making it work! The juggle is endless and women just keep on doing it!!!

 

What do you admire in someone else’s style?

I like a laidback style, so when things look “thrown on” I always wish I had that look, but I imagine most thrown on looks aren’t thrown on at all! I like casual with smart too, so a big baggy jumper with a silk scarf, someone who can make that work is a true style queen in my eyes!

 

What does your dream blazer look like?

My dream blazer is relaxed fit, light fabric and colourful! I am obsessed with your lilac blazer; the colour is unreal!