DICE (Dream, Inspire, Confidence, Empower) Campaign for Charity.
From the off Anna wants Anna James to be a brand and community that gives back – fashion with a purpose. A purpose that unites, empowers and inspires women. Each limited-edition piece is designed to be the ultimate confidence booster, all whilst supporting a worthwhile cause.
Our pieces are not just about feeling good but also about championing other women through fashion (girl power!) which is why each year we will raise funds from sales and events which will go towards the Women Supporting Women campaign at The Prince’s Trust.
When women support women, amazing things can happen.