In Conversation with Jayne Ireland
Founder of lifestyle brand, Tom Lane
AJ’s blazers have embroidered quotes inside them – what is your fave inspiring quote?
My favourite quote is ~ Have courage & be kind.
What does your dream blazer look like?
I love a traditional look … the AJ double breasted blazer in Glen Check is pretty perfect to me. I love how it looks against a denim jean too.
How do you unwind away from your business?
With 2 under 2 it’s hard to unwind! I love being at home, in the garden with the children and dogs. We also do lots of travelling as a family, the South of France was our go-to last year.
Do you have any exciting new plans or products for Tom Lane?
The start of the year is always a really exciting time for me. I set aside time to sit down and think about where I want Tom Lane to go in the year ahead. As well as working on new jumper and sock designs I’m also extending the interior side of the business with lots of new cushions, throws and more.
Another inspiring woman in business?
It has to be my favourite jeweller Daniella Draper. Another Lincolnshire designer! As well as loving her product, I admire her brand and also the fact that she has bricks and mortar shops which are thriving.
Your fave part of having your own business?
I’ve built Tom Lane with my family in mind and to give me a great balance of being at home with my children whilst I run the business from my home studio. I feel very lucky to have that!
How would you style a blazer? And would you dress it up or down?
The great thing about blazers is that they are SO versatile.
I dress them down with a T shirt, wide leg jeans and trainers – classic. But I also love a pastel coloured blazer for a wedding, paired with a cami, silk trousers and heals.