Our Mission
It is our mission to reduce our impact, across all facets of our business; to design purposefully and responsibly, with longevity at the forefront of everything we do.
We believe in buying fewer but better, with slow fashion at the core of our brand ethos. Anna James is seasonless and trendless. Our pieces are consciously made with impeccable craftsmanship, designed to last a lifetime.
To avoid mass production, we produce in limited quantities and will only re-stock an item if it is part of our core range or is guaranteed a full sell-through.
Sustainability
Limited-edition pieces and slow fashion are at the forefront of each design. Anna James starts with small quantities of each product, and only make more if they know it’s in demand. This keeps the production less wasteful, and exclusive.
Anna believes designing pieces and making conscious purchases that have longevity. Which is why Anna James has made every effort to be environmentally responsible by using low impact material, deadstock and end of the line fabric which means that the waste and environmental impact of the fabric is kept to a minimum.
Transparency & Craftsmanship
At Anna James, we proudly embrace full transparency in how our clothing is made, where it’s crafted, and by whom. We are committed to using a range of carefully sourced, luxury fabrics to ensure the highest standard of quality is being met. With the help from our mills and manufactures, we are dedicated to using the most sustainable materials we can source. Our 100% wool is woven in some of the UK’s most historic mills and we regularly use deadstock. While our Standard 100 by OEKO-TEX cotton and linen are responsibly sourced from Europe.
Every piece is brought to life by our skilled manufacturing partners in Europe, ensuring exceptional quality and craftsmanship at every step. All pieces are carefully constructed with the same attention to detail as you would expect from an exceptional Savile Row tailor.
Women Supporting Women
Empowering and supporting women is at the heart of the brand. Anna’s vision for Anna James is to be a brand and a community that gives back – fashion with a purpose. A purpose that unites, empowers and inspires women. For a unique touch the inside of selected pieces have been embroidered with empowering and inspiring quotes.
Overall, Anna James is about championing other women through fashion. Fuelled by Anna’s passion of women supporting women she has launched the DICE (Dream, Inspire, Confidence, Empower) campaign focusing on: empowering women through her designs, raising funds towards selected charities and shining the spotlight on inspiring female founders through monthly DICE Conversations.
When women support women, amazing things can happen.
Buy Women Built
Anna is thrilled to part of an incredible line up of inspiring brands and their trailblazing female founders.
Buy Women Built shines a light on amazing brands built by women. Their mission is to not only profile great female founders but also to harness the power of consumer spending, making it easier for you to shop female owned businesses.
BWB isn’t just about shining a light on the entrepreneurs of today. It’s also about inspiring the entrepreneurs of tomorrow. Making women built brands more visible not only lifts up existing entrepreneurs but also allows the next generation of girls to dream bigger.
Supporting women and creating a brand with a purpose is close to Anna’s heart and a huge part of Anna James. It is an honour to be a part of Buy Women Built and an incredible community of female founders.
Discover the amazing BWB brands and their female founders at Buy Women Built