Our Story

Anna James is designed by founder Anna Watson, whose career in tailoring and fashion, and love for textiles led her to create a brand that focuses on feel-good statement pieces, and a pledge to design limited-edition tailored pieces to be the ultimate confidence booster.

Meet Our Founder

When I was younger, I grew up surrounded by stories of my family’s silk, crepe, and textile business, Courtaulds. The company played a pivotal role in British textile manufacturing, becoming one of the world’s largest textile businesses. Founded in 1793 by George Courtauld, it was later led by his great nephew, Samuel Courtauld – my great-great-grandfather – who established the Courtauld Institute of Art and the Courtauld Gallery, home to one of the world’s most renowned art collections, housed in the stunning Somerset House in London.

This rich history captivated me and sparked my lifelong love for textiles. However, it wasn’t until my twenties, when I began my first job in tailoring on Sloane Square, that I discovered my passion for designing apparel.

In 2015, I launched a men’s and women’s made-to-measure brand, along with a small ready-to-wear collection. I soon realized the immense potential of the women’s ready-to-wear designs and rebranded in April 2023 as Anna James, focusing on creating feel-good, statement pieces that are both effortless and empowering.

With over 13 years of tailoring experience and a deep passion for textiles, I am committed to sourcing the finest quality fabrics – such as 100% wool, linen, silk, cotton velvet and cord all of which are woven in the UK and Europe – while ensuring exceptional craftsmanship and meticulous attention to detail.

Empowering and supporting women is at the heart of the Anna James brand. My vision is not just to create a fashion label but to build a community that gives back – fashion with purpose. A purpose that unites, inspires, and empowers women.

As a unique touch, selected pieces are embroidered with empowering and inspiring quotes to make them even more meaningful. I hope that you love my designs and that they hold a place in your wardrobe, always.

Anna x