Tailored By You, For You

Tailored By You, For You:
A New Way to Support Independent Fashion

As an independent brand, every collection we create is an investment—requiring funding long before a single piece is sold. Unlike fast fashion, which overproduces and hold endless stock, we focus on small, high-quality collections designed to last.

But growing a brand this way takes time—and funding.

We don’t have investors dictating our designs or pushing for rapid expansion, we rely on our community. So instead of waiting to fund our next collection traditionally, we’re asking: what if we did things differently?

Independent brands don’t churn out clothes in bulk. We take time—sourcing materials with care, designing with intention, and producing in small batches. This ensures quality, ethics, and sustainability, but it also means new collections take longer to launch.

At Anna James, we believe we’ve found a way.

For the first time ever, we’re inviting our community to be part of something bigger—to help shape the next chapter of our brand.

Why We’re Launching a Prize Draw

This is a chance to invest in something bigger than a single collection—it’s a way to support independent fashion and help shape the future of Anna James.

With the help of the prize draw we’ll use the funds to produce our new linen collection, launching it for sale later this spring. Instead of being held back by cash flow, we can move forward with the confidence and resources to bring this vision to life—without compromising on quality, craftsmanship, or values.

Your Chance to Make a Direct Impact

We’ve always believed in designing pieces that empower the women who wear them.

This prize draw flips that idea—it’s our time to ask you for a little support.

Your pledge isn’t about buying a product. It’s about:

✔ Backing an independent brand you believe in.
✔ Helping bring sustainable, considered fashion to life.
✔ Investing in the idea that growth doesn’t have to mean mass production.
✔ Giving small businesses the opportunity to thrive without big investors.

That means this is your chance to make a direct impact—to help shape a collection and a business built on slow, intentional fashion.

The Future of Fashion is Community-Driven

For too long, the fashion industry has been dictated by big investors, mass production, and brands telling customers what to buy.
We want to change that. With your support, we’re putting the power back in your hands.

If this campaign is successful, it proves that fashion doesn’t have to be dictated by fast trends or corporate funding. It proves that small, independent brands can grow with the support of their community.

It proves that fashion can be tailored by you, for you. This is just the beginning. We can’t wait to see where this journey takes us—together.

Want to be Part of this Movement?

By entering the prize draw, you’re not just supporting one collection—you’re backing the idea that independent fashion brands deserve to grow on their own terms.

This is the power of our community, and it’s why we believe with your support has the potential to change the way independent fashion brands grow.

Be part of something bigger.